j.s anik
FASHION BUSINESS ONLINE
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Fashion business
courses teach basic business practices in the context of fashion and design.
They prepare students to work in a variety of fields in the fashion industry,
including marketing, retailing, and merchandising. This certificate can be
completed online or through a combination of online and on-campus courses.
FASHION
BUSINESS ONLINE CERTIFICATE REQUIREMENTS
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Consumer Behavior
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Fashion Merchandising
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The Medium of Fashion
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Fashion History: 19th to
21st Century
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Retail Buying
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Marketing in a Global
Environment
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plus
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Two (2) fashion elective
courses
CONSUMER
BEHAVIOR
Today's competitive marketing climate has led
many companies to explore theories of consumer behavior. This course focuses on
the profile of the consumer—psychographics and demographics—and consumer
interests, with an emphasis on generational marketing. Segmented and niche
markets and their development are also discussed.
FASHION
MERCHANDISING
Study the fundamentals of merchandising: market
research, planning and control, product development, promotion, and
presentation. Analyze case studies outlining strategies used by manufacturers
and retailers. Study the impact of consumer behavior, its relationship to
forecasting, and the importance of global merchandising.
THE MEDIUM
OF FASHION: TEXTILES, STRUCTURE, AND SURFACE
A practical exploration of the materials,
elements, and techniques used in the modern apparel and fashion industry.
Topics include natural and man-made fibers, yarns, textile structures such as
knits and woven fabrics, garment structure, practical and decorative trims, and
surface design (printing, dyeing, and embellishment). Geared to students of
fashion design and design professionals interested in understanding the
"how" as well as the "why" of textiles, this course covers
the aspects of the design and manufacture of apparel and accessories.
FASHION
HISTORY: 19TH TO 21ST CENTURY
Students are introduced to Western fashion from
the middle of the 19th century to the present day. Broad thematic
considerations include the nature of fashion (what it is and what it does), its
relationship to modernity, production and consumption, art, globalization and
customization, and identity and the body. The class discusses the relationship
of key designers, events, and movements to these broad themes, covering the
work of Worth and Westwood, the department store and dress reform,
postmodernism, and antifashion.
RETAIL
BUYING
Learn to work with a retail buyer or become one
yourself. This course is essential for managers, retail business owners, and
manufacturer's account representatives. Topics include open to buys, cumulative
markups, shortages, vendor analysis, and stock sales. Students learn to buy or
communicate with buyers on their level and complete practical and realistic
assignments.
MARKETING IN
A GLOBAL ENVIRONMENT
This course provides a foundation in fashion
marketing strategy within a global context. Students learn marketing
terminology and concepts through analysis of target markets, of the global
marketplace, of branding communication, and of the development of integrated
marketing programs within the fashion industry. Students investigate the
theoretical and practical underpinnings of marketing design and learn to build
profitable customer relationships. The class examines the process of product
planning, pricing, promotion, and distribution, with a focus on global
resources, opportunities, and challenges. Students examine the role of
marketing in a global business organization, learn the components of a formal
marketing plan, and gain a strategic skill set related to marketing management,
financial analysis, developing markets, and innovative problem solving.
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Day of Learning +
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